Retail Brand Development

Hunter Gather is a brand developed specifically for my line of one-of-a-kind hand-painted clothing. Born from the desire to merge my design knowledge with my artistic based endeavors, Hunter Gather gives a brand voice to a line of clothing that celebrates the art of personal creation. Looks are designed to strike a balance between carefree and polished, and to feel lived in without being rough around the edges. The same holds true for the brand experience. A muted color pallet keeps the garments as focal points, and emphasis is placed on the experience of tactility. From the letterpressed tags, gift cards, and notes of thanks to the string-tied invoice, all elements of the Hunter Gather brand exist to reinforce the personal care that goes into the creation each garment.